"THE POWER OF INTENSIVE PURPLE MASK
Key Product Benefits:
1. Ultra rich texture for deep nourishment.
2. Highly pigmented formula for strong anti-brassiness correction.
For ultra nourishment try our Elvive Purple Mask. The highly pigmented formula works on darker bases.
Bleached, highlighted brunette or blonde hair can be fragile and become brassy over time. It needs intense care and effective colour neutralisation. Elvive Intensive Purple Mask, tinted with purple toners, instantly neutralises unwanted yellow and orange tones while providing intense care to bleached and highlighted hair, even on dark bases."
Key Features:
• 2 times more caring agents versus a classic conditioner
• Suitable for daily use
• Hair feels instantly revived and protected
• Short on time? No leave-in time needed
• Suitable for coloured hair