With quality that has stood the test of time, our protein enriched Original Light Glossy Hold cream allows you to style and condition your hair, keeping you confident in your style. Wet your hair and rub through a small amount of Brylcreem Original Light Glossy Hold Cream, and style to your preference. Apply in small doses, as a little of our product goes a long way. For the iconic swept back look, use a comb to keep hair looking smart. If you prefer a more textured look, then work a little of our Original Light Glossy Hold cream into your hair with your fingertips. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve.